Influencer Marketing Manager

Permanent employee, Full-time · London
43,000 - 48,000 £ per year
KatKins Opportunity

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

Why You’ll Love Working With Us

We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.

The Role

We are looking for a highly motivated and results-driven Influencer Marketing Manager to join KatKin in a full-time permanent role. This is primarily a sales and business development role, and is a fantastic opportunity for self-starters to shape the role and the team. This role has huge potential to make a substantial impact on KatKin's next phase of growth. You will be a key player in defining the approach and playbook and executing on how KatKin works with influencers to drive awareness across key social media channels to deliver customer acquisition results.

Key ownership areas
  • Shape and own our influencer marketing strategy

  • Execute on the influencer marketing strategy, scaling the channel to meaningfully contribute to acquisition at KatKin

  • Day to day management of the influencer marketing team

  • Weekly reporting on performance of the influencer marketing channel

  • Develop content and tools and improve processes

  • Analytical mindset, ability to to deep-dive data to continue to adapt and evolve strategy

  • Have ownership over budgets, influencer relationships and growth results to drive ambitious acquisition targets

  • Discover and build a pipeline of influencers in the United Kingdom to ensure KatKin is constantly reaching new audiences and customers on social media.

Set content directions and keep close contact with content creators to ensure high quality content is always delivered and driving acquisition results
Who we are looking for:
  • Sales and targets driven mindset - highly motivated to overachieve and can work independently

  • Past influencer marketing experience

  • Some past sales experience can be helpful (e.g. working in store, telesales, physical events etc)

  • Strong analytical skills

  • Results focused, data driven, and bias for action

  • Ability to lead and motivate a team

  • Strategic mindset with ability to see the bigger picture

  • Strong creative minds and interests in shaping content directions and concepts

  • Strong negotiation skills

  • Self-starter in an unstructured and entrepreneurial environment

  • Urge to contribute in shaping the way of working and team culture

  • Strong interpersonal skills and communication skills

What We Offer
  • Competitive base salary of £43-48K annually, depending on experience

  • Competitive bonuses paid quarterly, based on meeting and exceeding sales targets

  • All the tools you need for success, including aMacBook

  • Career defining opportunity to start and scale a brand new acquisition channel, fast

  • Work directly with senior leaders in the business

  • No egos and a small close-knit team

  • Up to 2 days WFH every week

  • Discount for KatKin fresh meals

  • Annual personal development budget

All the refreshments you can drink, fresh fruit, cats + dogs in office, and great banter
To Apply

Send your CV to sally@katkin.com


About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. 

We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com
We are looking forward to hearing from you!
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