KatKin's Opportunity
For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.
Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
Why You’ll Love Working With Us
We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.
The Role
We are looking for highly motivated and results-driven Direct Sales Lead to join KatKin. This is a key role in an emerging acquisition channel and a fantastic opportunity for self-starters to shape the role and the team. This role has huge potential to make a substantial impact on KatKin's next phase of growth. You will be the single threaded owner of the Direct Sales channel, leading sales team leaders, event coordinator and a team of brand ambassadors to find opportunities to meet with potential customers and deliver customer acquisition results.
Key ownership areas
Key focus areas for the first 9 months
Build the vision, strategy and roadmap short term and long term, for the Direct Sales channel.
Scale up the Direct Sales acquisition results by scaling up existing channels and kicking off new channels, from conceptual thinking to driving implementation.
Hire and maintain a team of strong brand ambassadors for all channels
Direct the team to book high performing events and improve the efficiency for non-event channels via analytics and planning, to drive down cost per acquisition
Manage the day to day activities of the entire channel with the help from the sales team leader and event coordinator (note that many events can fall on weekends)
Build and maintain a strong brand ambassador network and team that delivers results
Create metric visibility and establish reporting for the channel to track performance, input and output metrics, own the weekly squad meeting with senior leaders
Lead and coach direct reports in the team for them to grow into more effective leaders
Form cross team relationships within KatKin
About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.
We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com