Sales Manager (Direct Sales)

Permanent employee, Full-time · Hybrid, London

What we do at KatKin

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s most popular fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

Having started as a two person team in 2019, founders Brett and Nikki have grown KatKin from a small startup to a leading pet-food industry disruptor, attracting $22M Series A funding, and kick starting a new category of healthier cat food in the UK - “Fresh”. Our vet formulated, science backed recipes are now delivered to 50,000+ cats UK wide, and counting.

The Role
You’ll take ownership of managing our Direct Sales team - our Brand Ambassadors attend events, pop ups, and cat shows across the UK to strike up conversations with cat parents, and share our mission to change cats lives for the better. As our Sales Manager, you’ll be in charge of growing our team of freelance salespeople, nurturing, training and motivating them to thrive. You’ll take the reins of one of our fastest growing and most dynamic teams, driving performance, shaking up the pet food industry, and helping cats live happier and healthier live
Key ownership areas
  • Lead our sales team with confidence and initiative. We’re a fast moving team, we love people who have great ideas and put them into action.

  • Coach and mentor your team to help them thrive. Use data driven insights to track and boost performance.

  • Build a team of top performers, recruiting and nurturing them with hands-on training.

  • Foster a motivated, inclusive, and supportive culture - we value the happiness of our people as much as the cats we help.

  • Manage budget, keep the commercials on track along the way.

  • Collaborate with our Direct Sales Lead, Events Coordinators and Team Supervisors to deliver our strategy. We’re a tight group, and pitch in to reach our collective goals.

Who we are looking for:
  • Experienced - you’ve worked in a sales environment, ideally leading or coaching a team.

  • Organised - you’re a multi-tasker who delivers on deadlines.

  • Target focussed - you’re driven to meet and exceed expectations.

  • Quick thinking - you jump on problems, and find solutions fast.

  • People person - you get a kick out of motivating others and seeing them succeed.

  • Self-starting - you get stuck into unstructured projects and run with them.

  • Commercially minded - you have an eye for delivering a return on investment.

  • Entrepreneurial spirit - you relish a challenge, and don’t let small obstacles get in the way of a bigger win.

  • Experience working with Google Sheets or similar forecasting / budgeting tools is a huge bonus.

What We Offer
  • Competitive salary and bonus structure 

  • Extensive growth opportunities in a fast paced, VC backed scale up

  • No egos and a small close-knit team

  • Regular team & company socials, team lunch on Mondays provided

  • 33 days annual leave including bank holidays, plus your birthday off

  • Hybrid working, 2 days WFH every week

  • 4 weeks year WFA (work from anywhere) policy

  • Discount on KatKin products for your cat, and £500 for new cat parents

  • £800 yearly personal development budget

  • Macbook Pro

  • Comprehensive AXA health insurance

  • Cat (and dog) friendly office

To Apply

Sound like a good fit? Please apply through below, or send your CV (we would love a cover letter too) to george.howard@katkin.com


About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. 

We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com
We are looking forward to hearing from you!
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