Cats are carnivores. They were born to get their nutrition from a 100% meat diet. Not leftover animal bits, pulverised into oblivion, heat-blasted at extreme temperatures, mixed with grains, fillers, preservatives and a long list of unmentionables. All hidden behind pretty packaging. We’ve been misled by mainstream and even perceived “premium” cat food. And most cat parents are unaware. We’re on a mission to educate the world on the powers of fresh food for cat health. Social media and community is our most visible platform. Grab the loudspeaker. Let’s shake things up.

We’re a fast-paced startup making serious waves and bursting with energy. You’ll be surrounded by big creative thinkers, a world-first team of cat scientists and nutritionists, business brains who’ve been there before, and a whole team of hardcore cat parents. All on a mission to make 100% fresh real healthy food the new standard in cat care.

We're not just looking for someone to schedule posts and call it a day. We need a feline visionary, a storyteller, a data-driven strategist who lives and breathes social media. You'll be the architect of our online presence, crafting a killer social strategy. And executing best-in-class cut-through creative. Skyrocketing our engagement and conversions. Then crunching the data for our next insight-led content push. 

You’ll nurture and build our community across platforms, optimising for both acquisition and retention with a strong growth mindset.

You’ll have a keen eye for emerging trends and the creative nous to jump on them at speed.

We have a presence on Instagram, Facebook, LinkedIn and TikTok – but we’re looking to reach every cat parent in the UK. So alongside supercharging these key platforms, you’ll always be on the lookout for the next big thing. 

This is a pivotal role at an exciting challenger brand. So if helping us change cat lives sounds appealing, read on.

• Content creator 
  You'll be the mastermind behind our organic social content, strategically producing eye-catching visuals and video - from fun educational content to cat memes, street interviews, heart-warming stories, disruptive brand campaigns and beyond. A thumb-stopping powerhouse with endless creativity.
  
  

• The face
  You walk the walk and talk the talk. You’re just as happy to sit behind the screen pulling the strings as you are starring in the content yourself. Oozing a passion for cats with boundless energy and personality. You in the videos? North Star stuff. You’ll also find a growing band of willing team members too. From the expert cat nutritionists, to our in-house vets and our up-for-it team.
  
  

• One of us
  We have a bustling, passionate community of cat parents. But there are oh so many more out there. You’ll be deep in these communities, nurturing, building and looking for any opportunity to engage. Events? Webinars? Competitions? Park meetups? Cat bowl painting evening? You tell us.
  
  

• Metrics maven
  You'll dive deep into the data, analysing every like, share, and comment to optimise our strategy and maximise our reach. Tracking, reporting, benchmarking. All in beautiful decks, as easy to digest as 100% fresh meat. Not War and Peace every week, just the stuff you decide we need to know to drive things forward.
  
  

• Strategic thinker
  Why? Always why. Leveraging insights and data and providing robust rationale for our content strategy, you’ll understand that the reasons for our approach are deep-rooted in an understanding of what makes our audience tick.
  
  

• Trendy type
  Trends change like the wind. But you keep a hawk-eye on the weather forecast. What’s new? How do we react quickly? You’ll be KatKin’s eyes and ears keeping everyone in the business updated on the latest and greatest. And jumping on trends like catnip.
  
  

• i-dotter, t-crosser You’ll build social media calendars and keep everyone in the loop. You’ll manage and maintain budgets. You’ll monitor and respond to comments across social channels. You’ll create and maintain a ‘best in class’ list of social media brands. Tick, tick, tick, tick.

• 3-4 years+ masterminding and executing social media strategies at or for a consumer-facing brand. With success you can shout about. 

• Clear passion and obsession with the intricacies of social media, with an eye for emerging trends, the bold creativity it takes to cut-through and the inspired thinking needed to create constant buzz around a brand.

• Love of metrics and a clear understanding on why they matter. And how to report on them in a clear, concise, meaningful way.

• A cat lover through and through, excited to engage deeply with our community in a way that shows we care with unbridled passion.

• An agile thinker and problem solver, who thrives working in teams bursting with energy.

• A 24/7 mentality to managing KatKin’s social media, with flex and support from the wider team.

A cat. A lovely lovely cat. One that you’d love to star in the content you produce. That’d be a really great bonus. 

• Competitive salary 

• Benefits package

• A MacBook

• Up to 2 days WFH every week

• Work from anywhere up to 4 weeks per year

• 50% discount for KatKin fresh meals

• All the refreshments you can drink, fresh fruit, cats + dogs in the office, and world-class banter