KatKin's Opportunity
For uncompromising cat parents who want the best, KatKin is revolutionising cat health by transforming the lives of cats through superior nutrition. We’re Europe’s first fresh-cooked cat food, made with 100% human-grade meat, gently cooked and frozen to lock in freshness. As a disruptor in the $185bn pet food market, KatKin was founded to challenge the low standards set by the traditional cat food industry, which is worth $50bn globally and is this fastest growing segment in the pet care market. The concept for fresh food is well established in the US, particularly in Dog, with the Farmers’ Dog surpassing >$1B in sales proving the scale of the opportunity.
KatKin is vertically integrated across R&D, manufacturing, sales, and marketing. To date, we've delivered around 62 million fresh meals to over 270,000 happy, healthy cats across the UK. Our team of over 150 spans several locations, including London, USA, and our state-of-the-art manufacturing facility in Haverhill, Suffolk. We also have customer service teams in both London and South Africa.
KatKin operates a direct-to-consumer (D2C) model supported by a first-class, dedicated customer service team. In addition to our eCommerce channel, our Fresh food and Pantry products are also sold through a growing number of select third-party platforms, including Ocado, Amazon, and Pets at Home.
Where the competition cuts corners, catfishes customers, and puts profits over health, KatKin puts cat well-being first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh, and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
Why You’ll Love Working With Us
If you want to join an ambitious, mission-driven, high-growth startup that’s making a genuine difference to cats’ (and their people’s) lives, you’ll love working at KatKin. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business minds, and a whole team of hardcore cat parents. We’re a small, entrepreneurial, creative team, focused on the mission to give all cats the food they deserve - 100% fresh human-grade meat.
The Role
As our first dedicated Retail Lead, you’ll have end-to-end ownership of a new channel and high-impact work that is critical to driving our growth and innovation. Working with and reporting directly to Senior Leaders in the business, you will work cross-functionally to identify and scale up new retail business opportunities and be the driving force of our long-term ambition to be the leading omnichannel fresh food brand for cats.
You will firstly take the lead on developing new and existing relationships with Pet Speciality Retailers in the UK and Europe, landing new strategic partnerships and scaling these to create from scratch an entirely new category of Fresh Cat within the retail store environment. You will also own Online Retail channels and in time Grocery.
You will have unlimited potential to make an impact on KatKin’s next phase of growth, and towards our North Star to be feeding 1 million cats fresh, healthy food. In our fast-paced start-up environment, you’ll need to be scrappy, resourceful, and hands-on. You will need to be comfortable wearing multiple hats, making decisions in ambiguity, interpreting and presenting data, and delivering measurable results.
About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.
We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com
