KatKin's Opportunity
For uncompromising cat parents who want the best, KatKin is revolutionising cat health by transforming the lives of cats through superior nutrition. We’re Europe’s first fresh-cooked cat food, made with 100% human-grade meat, gently cooked and frozen to lock in freshness. As a disruptor in the $185bn pet food market, KatKin was founded to challenge the low standards set by the traditional cat food industry, which is worth $50bn globally and is this fastest growing segment in the pet care market. The concept for fresh food is well established in the US, particularly in Dog, with the Farmers’ Dog surpassing >$1B in sales proving the scale of the opportunity.
KatKin is vertically integrated across R&D, manufacturing, sales, and marketing. To date, we've delivered around 62 million fresh meals to over 270,000 happy, healthy cats across the UK. Our team of over 150 spans several locations, including London, USA, and our state-of-the-art manufacturing facility in Haverhill, Suffolk. We also have customer service teams in both London and South Africa.
KatKin operates a direct-to-consumer (D2C) model supported by a first-class, dedicated customer service team. In addition to our eCommerce channel, our Fresh food and Pantry products are also sold through a growing number of select third-party platforms, including Ocado, Amazon, and Pets at Home.
Where the competition cuts corners, catfishes customers, and puts profits over health, KatKin puts cat well-being first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh, and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
Why You’ll Love Working With Us
If you want to join an ambitious, mission-driven, high-growth scaleup that’s making a genuine difference to cats’ (and their people’s) lives, you’ll love working at KatKin. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business minds, and a whole team of hardcore cat parents. We’re a small, entrepreneurial, creative team, focused on the mission to give all cats the food they deserve - 100% fresh human-grade meat.
The Role
As a Senior Copywriter, you’ll have ownership of high-impact work and projects that are critical to driving acquisition, retention and brand love.
You’ll be responsible for evolving and crafting our TOV to seamlessly engage and delight across all touchpoints.
Reporting to the Creative Director, you will work on briefs from every corner of the KatKin team, using your copywriting prowess and creativity to bring them to life. From the snappiest of taglines, to the rich education of a blog piece. From the witty copy on the side of a delivery box, to making science content engaging and digestible.
You’ll work closely with our designers and be involved in ideation and execution of brand campaigns born within the creative team. With the ability to fearlessly present provocative ideas that turn heads and elicit grins.
In our fast-paced start-up environment, you’ll need to be scrappy, resourceful, and hands-on. You should be comfortable wearing multiple hats and making bold decisions. You’ll play a pivotal role in shaping KatKin’s future with your ability to engage, provoke and draw emotion from our audience of cat parents.
To Apply
Sound like a good fit? Please apply through the link, or send your CV (we would love a cover letter too) to daniel.sauva@katkin.com
About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.
We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact terrie@katkin.com
