Ecommerce Growth Manager

Permanent employee, Full-time · London

KatKin’s Opportunity

An opportunity to accelerate growth at one of the UK’s fastest-growing pet food startups, owning our website testing strategy to drive exponential growth.

Did you know that some cat food contains as little as 4% meat? Considering cats need meat to thrive, that’s a problem. Cats have been neglected by the pet food industry for too long, being offered variations of dog food, rather than food designed specifically for their enjoyment and health. KatKin gives cats what they really need and crave - 100% Fresh premium meat. Pure and simple.

Rated 4.9 out of 5 on Trustpilot with many cat owners reporting transformative benefits, we’re the highest rated cat food brand in the UK. Join our fast-paced, innovative team and help more cat people discover the best food for their cat’s health!

Why You’ll Love Working With Us

If you want to join and grow an ambitious, mission-driven, high-growth startup that’s making a genuine difference to cat’s (and their people’s) lives, you’ll love working at KatKin.

We’re a small, entrepreneurial, creative team of 45 people, focused on the mission to give all cats the food they truly deserve - 100% fresh premium meat.

We hire the best, so you’ll work with, learn from and challenge top D2C industry talent to accelerate customer acquisition.

You'll own our most strategically important digital channels to drive measurable business growth. You’ll get exposure to a broad range of digital and offline marketing, and see the impact the channels (and your work) have on the business.

The Role

As our Acquisition Manager you’ll work closely with our agency to drive our SEO strategy. You will also own our Conversion Rate Optimisation (CRO) strategy, continually testing, learning and iterating to improve website conversion, and prioritising projects with our tech team to drive long-term channel growth.

You’ll obsess over funnel data and intuitively understand customer problems to launch new A/B tests, plus effectively manage and prioritise SEO projects.

We are not afraid to take risks in pursuit of improving performance. Small changes can make a big difference to conversion, but so can big changes too!

Our Growth team is a small team with a big impact and motivation, so a proactive attitude is a must! You'll be an optimistic contrarian who’s not afraid to voice opinions and bring new ideas (using both your creative and data brain!) to life.

This Hands-On Role Includes Ownership Of:
  • Own our CRO (Conversion Rate Optimisation) strategy and driving new A/B test ideas across our website and sign-up flow

  • Build and launch some small A/B tests using our A/B testing software (currently Google Optimize)

  • Work closely with tech team to bring your more complex ideas to life and prioritise possible A/B tests and SEO projects

  • Obsess over customers’ motivations and barriers to purchase in order to drive new test ideas. Regularly interview and survey customers to drive deeper understanding.

  • Manage SEO agency, guiding the strategy and prioritising work with our tech team

  • Opportunity to own our referral channel, improving the online and offline customer experience to drive further business growth.

  • Work with the rest of the growth team and brand team to drive customer messaging, identifying customer segments and new opportunities. You’ll need to bring your creative brain as well as your data brain!

  • Work closely with the CX team to identify customer pain points and refine our messaging and targeting accordingly

  • Influence retention projects to drive higher lifetime value through high quality acquisition

Who You Are
  • Proven SEO experience

  • Proven success in website A/B testing (CRO), in a fast-paced environment

  • Proactive with a creative and curious mindset - you’re always thinking of ways to drive continuous improvement and optimisations

  • Strong verbal and written English skills - you will be controlling the voice of the company

  • Proficient in Excel, and very comfortable pulling, manipulating and interpreting data

  • Experience using Google Analytics

Nice to Have (but not essential)
  • Basic html and css skills

  • Experience using A/B testing platforms

What We Offer:
  • Career defining opportunity in being instrumental to scaling our brand, fast

  • Meaningful equity in a fast growing, early-stage business 

  • No egos and a small close-knit team

  • 25 days of holiday every year plus your birthday off

  • 4 week WFA (work from anywhere) policy

  • 1-2 days WFH every week

  • 12-weeks paternity / maternity leave

  • Discount on KatKin fresh meals

  • Comprehensive AXA health insurance including optical and dental

  • Yearly personal development budget 

  • Company pension

  • Free popcorn, all the tea and coffee you can drink, fresh fruit, great banter and a cat (and dog) friendly office

To Apply
Please submit your CV and any other ​relevant documents ​below! 
About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. 

We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact jessica@katkin.com
We are looking forward to hearing from you!
Thank you for your interest in KatKin. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to jessica@katkin.com

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