You’re an experienced wordsmith who lives to write powerful copy. You love cats deep in your soul. You know a lot (a lot) of words. But most of all, you want to use your literary power for good – with a start-up that changes lives. Welcome to KatKin. We’re here to change the cat food industry and make hardcore love the new standard in cat care.
What we do at KatKin
For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.
Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
Why You’ll Love Working With Us
We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry
As our Senior/Lead Copywriter , you’ll be the guardian of our brand and tone of voice. You’ll truly know what it means to be a hardcore cat parent. The deep love. The hard work. The (frequent) bites for your troubles. And you’ll bring that spirit to life across every touchpoint we have, from packaging to paid ads; organic social to out-of-home experiences.
You’ll write words that attract and educate new customers, and you’ll rally and delight our thriving current community too. In short, you’ll bring out the hardcore cat parent in everyone. You’ll be inspired by industry, always on the pulse of the D2C world and beyond, to help take your copy to new heights. And in everything you do, you’ll love and embrace the pace here, putting your passion into your work for an audience that’s booming day by day.
You’ll help the rest of the team live our brand too. You’ll bring best-in-class writing skills and advertising experience to nurture your Junior Copywriter and support the wider creative team. You’ll run tone of voice sessions for teams across the business, and empower them to thrive. You’ll support everyone to feel confident in how we write and speak – and you’ll maintain a brand that’s embedded wherever you look.
And in doing all that, you’ll help cats everywhere to jump higher, zoomie faster, purr louder and live longer
Send your CV, portfolio and very brief sentences on the below questions to email@example.com
Tell us about a time you hustled in order to get something done
What are your blind spots as told by the person who knows you best?
Tell us anything about the pet food space you find interesting
Which DTC brand has delighted you the most and what did they do?
Which piece of work are you most proud of and why?
Tell us your favourite thing about your cat(s). (Bonus if plural!)
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive.
We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact firstname.lastname@example.org