For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.
Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love
We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.
As Digital Growth Manager, you’ll own the strategy, execution and testing for PPC channels (Google and Bing) to acquire new customers and reduce CPA.
You’ll manage a significant and strategically important part of our acquisition channel mix to drive long-term, profitable growth of the business.
You’ll enjoy significant budgets, flexibility in structuring and optimising our accounts, and creating a solid test plan to drive growth. Plus the opportunity to learn and own other digital channels.
Our Growth team is a small team with a big impact and ambition, so a proactive attitude is a must! You'll be an optimistic contrarian who’s not afraid to voice opinions and bring new ideas (using both your creative and data brain!) to life. We are not afraid to take risks in the pursuit of growth.
Owning PPC (Google and Bing) channel strategy to improve acquisition and lower CPA
Driving test and learn plans and initiatives for your channels across new keyword opportunities, ad copy, ad formats, landing pages and our signup funnel.
Restructuring our Paid Search accounts to increase learnings and improve performance
Rigorously optimising our PPC accounts to scale spend and reduce CPA
Opportunity to own further channels, including: Youtube, Refer-a-friend, SEO (with agency) and Affiliates.
You have 3-5 years in an agency or consumer business, hands-on managing PPC.
You have demonstrably improved PPC account performance through testing, learning and optimising
You frequently and proactively bring new ideas and tests, for your channels and beyond
You are customer-focused, intuitively understanding their pains, problems, needs, desires and barriers to drive better messaging
You’re all-in for cats: you care about putting their health first
Loves cats (obviously!)
Experience running Youtube ads, SEO or affiliates
Competitive salary and a MacBook
Career defining opportunity in being instrumental to scaling our brand, fast
No egos and a small close-knit team
25 days holiday every year plus your birthday off
4 week WFA (work from anywhere) policy
2 days WFH every week
12-weeks paternity / maternity leave
Discount for KatKin fresh meals
AXA Health Insurance including optical and dental
Yearly personal development budget
Company pension
Free popcorn, all the tea and coffee you can drink, fresh fruit, great banter and a cat (and dog) friendly office
Submit your details below or send your CV to Nick@katkin.com