Digital Growth Manager (PPC)

Permanent employee, Full-time · London

What we do at KatKin

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness. 

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love 

Why You’ll Love Working With Us

We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.

The Role

As Digital Growth Manager, you’ll own the strategy, execution and testing for PPC channels (Google and Bing) to acquire new customers and reduce CPA.

You’ll manage a significant and strategically important part of our acquisition channel mix to drive long-term, profitable growth of the business.


You’ll enjoy significant budgets, flexibility in structuring and optimising our accounts, and creating a solid test plan to drive growth. Plus the opportunity to learn and own other digital channels.


Our Growth team is a small team with a big impact and ambition, so a proactive attitude is a must! You'll be an optimistic contrarian who’s not afraid to voice opinions and bring new ideas (using both your creative and data brain!) to life. We are not afraid to take risks in the pursuit of growth.

Key ownership areas

  • Owning PPC (Google and Bing) channel strategy to improve acquisition and lower CPA

  • Driving test and learn plans and initiatives for your channels across new keyword opportunities, ad copy, ad formats, landing pages and our signup funnel.

  • Restructuring our Paid Search accounts to increase learnings and improve performance

  • Rigorously optimising our PPC accounts to scale spend and reduce CPA

  • Opportunity to own further channels, including: Youtube, Refer-a-friend, SEO (with agency) and Affiliates.

Who we are looking for:
  • You have 3-5 years in an agency or consumer business, hands-on managing PPC.

  • You have demonstrably improved PPC account performance through testing, learning and optimising

  • You frequently and proactively bring new ideas and tests, for your channels and beyond

  • You are customer-focused, intuitively understanding their pains, problems, needs, desires and barriers to drive better messaging

  • You’re all-in for cats: you care about putting their health first

  • Loves cats (obviously!)

Nice to haves
  • Experience with full-funnel conversion rate optimisation
  • Experience running Youtube ads, SEO or affiliates

What We Offer

  • Competitive salary and a MacBook

  • Career defining opportunity in being instrumental to scaling our brand, fast

  • No egos and a small close-knit team

  • 25 days holiday every year plus your birthday off

  • 4 week WFA (work from anywhere) policy

  • 2 days WFH every week

  • 12-weeks paternity / maternity leave

  • Discount for KatKin fresh meals

  • AXA Health Insurance including optical and dental

  • Yearly personal development budget 

  • Company pension

  • Free popcorn, all the tea and coffee you can drink, fresh fruit, great banter and a cat (and dog) friendly office

To Apply

Submit your details below or send your CV to

About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At KatKin we celebrate differences, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. 

We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be, please contact
We are looking forward to hearing from you!
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